Things Etc.

mainly about UI, UXD, Work and other stuff that interests me

Some old pitch work i stumbled upon

Back in 2009 we did a pitch to AMEX about a ‘social concierge’ here are the vids we used to introduce the concepts:

They loved the concepts, blown away by them but as usual did nothing with them. Fast forward 18 months later there was a big PR thing with an alliance with Four Square (https://foursquare.com/americanexpress) do exactly what we pitched… Wonder where they got that idea from. This is now being proclaimed as THE Social Media case study for ROI.

The second concept was for CSR:

I came up with the concepts, (wrote the storyboard, AD etc) and dave lee did the sound and vid production… Still not the first time my ideas have ever been ripped off and no doubt won’t be the last too for that matter. (SICK).

Filed under: Art Direction, Audio, Branding, Pitch, Social media Stuff


and just remember these too…

Filed under: apps, Art Direction, Branding, Graphic Design, iPhone Apps, Social media Stuff

Elsevier Anatomy Game Facebook app

Developed and launched a Quiz Based app for Elsevier called the Anatomy Game. The premise is to answer 20 random questions from a database of 500 in the quickest time.

The app is here for a limited time.

Update (Nov 2011)
The app/competition has now closed, here are the stats:

14,821 
Facebook users (Total)

8,879
Likes / Recommendations

1,489
Best Day: Tuesday 13th September 2011

89 lifetime installs 

Locations
Mostly UK heres the top 10

1. Sheffield
2. Cardiff
3. London
4. Kensington
5. Gateshead
6. Hove
7. Huddersfield
8. Leeds
9. Ormskirk
10. Rochdale

Avg. Time on Site
00:12:09 

% New Visits
95.65% 

Returning Visitors
64.35%

Pages/Visit
2.83 (Index / Game / Leader board)

38,235 plays of the game (total impressions)

Fastest time to complete the quiz
9 seconds

Pretty impressive the goal was to get at least 2,000 plays.

Filed under: apps