Things Etc.

mainly about UI, UXD, Work and other stuff that interests me

Littlewoods Fuzzy Felting

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LoveLabel Capsule eCommerce paper prototyping (what i call fuzzy felting). It’s limited micro commerce done using ajax and not flash.

The theory is that people make impulse decisions when they want to buy something so make it easy for them to buy without leaving the site which hooked them in.

If you get pushed to a site shop they are normally complicated affairs, logins, edit cart distractions, forgetting what they have chosen etc etc. This approach simplifies the whole buying process to the bare minimum of input from the user. All the change details or create an account etc are communicated as options through the confirmation email after purchase.
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This is all about quick snap one off transactions via credit card or paypal.

Filed under: Problem Solved, UXD