Things Etc.

mainly about UI, UXD, Work and other stuff that interests me

British Gas UXD For Generation Green

genGreenUXD
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Filed under: Branding, Problem Solved, UXD

Mind.Blown…

Saw some of a while back…. here’s a new one and will no doubt get ripped off in ad land soon. Brilliant stuff, craft at its best. See more here: http://www.blublu.org/

Filed under: stuff

Littlewoods: Love Label pitch

Here is the blog part of the brief:
LoveLabel-Blog_v02-1Home

Here’s the email part:
littlewoods_Email

Microsite approached based on a spec [they page-turner concept — URRRGH!!!] to flog and NPD new lines and direct link to eCom site etc etc. Not shown, instead we provided an alt version using video.
littlewoods_cover

theLittleWoods-Def

Everything is navigable and easter eggs are hidden in the elements on the desk; for eg: The polaroids take you to a lightbox that shows an exclusive peep at the new collection (these pics are of course grabbable for you to post on your own blog, forum, tweet etc).
theLittleWoods-EGG

Sample profile via facebook is displayed and with modification, kudos points are gained by contributing comments and #ofvisits etc etc
nyc

……
Here’s the thinking behind a possible iPhone app:
GET THE SHOT!
getTheShot

A simple idea that makes use of your camera:

• You get a brief SMSed to you from LL Editor [this could be based on existing vid footage eg: catwalk, news etc]
• You take a pic
• You send the pic to LL [this can then be posted on the blog, twitter etc]
• You get an either you made the cover or bad luck
• All stuff is published, maybe be 10 best 10 worst type of thing
• You win a day with LL designers, VIP to LL catwalkshow cool stuff money cant buy
• You fail you still win by getting a discount code for that week

ROI: Encourages
• natural PR
• conversations
• possible blogging
• defo awareness and
• the holy grail evangelism

Ok… Let’s see what happens?

Click images to see fullsize

Filed under: Branding, Graphic Design, Pitch, Social media Stuff