Some thinking about “how can we get young people into the site and using it on a regular basis”… brief. The site has obviously been delivered as a box ticking exercise by the council and as such promo is an after thought because the delivery is not the only box they need to be aware of… They now need to justify the spend based by using google analytics… huuuummmmm….
Tough one… Dry as fuck, tons of text no pix, no vid, no methods to join in and contribute… What were the thinking, most of the management team at the council will prob have teens and will know that there attention span is about equal to that of a goldfish.
Think about it — he’s a possible scenario:
• teenage girl
• pregnant
• boyfriend just dumped her
• scared shitless of telling her folks
• don’t know where to turn
• FINDS OUT ABOUT KNOWSLEY:SPACE – A PLACE ALL ABOUT STUFF THAT AFFECTS TEENS
• goes to the site
• faced with reading a 10,000 word white paper on teen pregnancy
• errr… Don’t think so
• left even more disappointed and disillusioned (Just what she needs)
• return — NOT LIKLEY
Jesus H. Christ?!? This type of approach has to potential to do more harm than good…
Start again would be the preferred option…
Filed under: Not sure what this is yet..., Pitch, Problem Solved
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